Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

Product Information

In 1930, following the move to darker nail polishes in Europe, three new shades were added: Coral, a red pink; Cardinal, a flame red; and Garnet, a red-lily red. This bought the total number of Cutex Liquid Polish shades to six, with a seventh shade, Ruby, a red red, added in 1933. All of these shades were created with dyes, so were somewhat transparent. In 1931, the corks in Cutex bottles were replaced the corks with Bakelite caps. When a brush was needed, this was fitted into the cap, a design more in tune with nail polishes in production today. Anyone can use CUTEX at home. It saves time and labor for the professional manicure as well. CUTEX CONTAINS NO ACIDS, and so is absolutely harmless. Forde, K. (2002). Celluloid dreams: The marketing of Cutex in America, 1916-1935. Journal of Design History, 15(3) 175-189. The ingredients are the most important part,” says Julie Kandalec, a nail artist in New York City. “You should make sure the ingredients have molecules that are small enough to penetrate the skin (versus something with a large molecule that just sits on top and doesn't actually help).”

Cuticles are literally and figuratively the root of nails, so it’s important to keep them happy and healthy, and cuticle oil is the best way to do that. “It keeps the nails flexible so they bend but don't break, it prevents the layers of the natural nail from peeling, and it prevents hangnails,” Kandalec says. “And if you wear enhancements, like gel or acrylic, it prevents them from curling away from the enhancement, which can lead to lifting and allow bacteria to get between the nail and enhancement.” Cake Polish:“A compact cake polish—the old favorite. Velvety smooth does not break or crumble—very economical. Rub a little on the palm of one hand, pass the nails of the other hand lightly, swiftly, over the powdered palm. In a moment you have nails that are noticeably lovely. Pink or white.”Liquid Nail Enamel:“For imparting an instantaneous brilliant and lasting polish to the nails. Can be used without fear of injury to the nails.” Above: “Then the polish—spread it on the soft part of the hand and burnish by brushing the nails lightly across it. To apply the liquid, coat each nail lightly with the little camel’s hair brush that comes in the box.”

We have learned, also, to anticipate in a measure the preferences of the public as to the form of our products. As an example, the logical form of nail polish is the cake, and we were, for a time, inclined to manufacture it as our leading polish. It is easy to apply and has several advantages in its favor. But I was in Paris during 1920, and I noticed that there were dozens of different makes of liquid polish and that they were outselling all other forms. So when I returned we decided that the American preference would follow that of France. We increased our advertising on liquid polish, and it has outsold all of our other polishes. After using it for more than a week, it performed even better than we expected to thoroughly hydrate our nails and cuticles. As a bonus, our nails were undeniably longer, too.

Expansion

Cutex along with other Northam Warren brands – such as Galzo, Odorono and Peggy Sage – were sold to Chesebrough-Pond’s on December 30, 1960 but the new owners were unable to do much to improve the fortunes of Cutex nor did Unilever which acquired Chesebrough-Pond’s in 1986.

Cutex is a liquid cuticle remover, which makes cutting of the cuticle unnecessary. It is the first product of its kind on the market, and while there are two or three competitors now in the field, they have never been equal to Cutex. Above: 1958 Cutex Designer Case. Based loosely on earlier designs by Helena Rubinstein and Revlon, the case did away with the ‘bullet look’ and came in a range of coloured stripes. Next, consider the applicator based on your intended use. While some of this will come down to personal preference, different applicators will (you guessed it!) lead to different applications. Sally Hansen has long been one of the most reliable names in nailcare — and it doesn’t hurt that its drugstore products always come at affordable prices. In our humble opinion, the brand’s best selling cuticle oil lives up to the hype and then some. Formulated specifically with ultra-dry cuticles in mind, the oil contains intensely moisturizing vitamin E alongside aloe, panthenol, apricot kernel, and wheat germ. The brush-on oil helped us control how much product we swiped onto our fingertips to ensure it was delivered right to the root of the problem, leaving cuticles repaired and hydrated. Cutex Cuticle Remover. This is the earliest advertisement for Cutex I have found. It appeared in the Evening World, New York on March 27, 1912. There is no mention of Northam Warren.

Lipstick

Northam Warren also regularly updated its nail polishes and added new lines. Starting with Cutex Nail Brilliance (1947) containing ‘enamelon’ in eight shades, the company then added Cutex Pearl Brilliance (1950) and Cutex Chip-Pruf (1953). In 1957, the polishes were also reformulated to help reduce sedimentation, create a more uniform colour, give greater lustre to pearl forms and generally improve wear.