Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

Product Information

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83 rd consecutive year. Poorly executed satire, broken guarantees, and lazy writing can sink even the most expensive marketing campaigns. If you are heading a marketing campaign in 2018, steer clear of sensitive issues and anything that could be construed as negative, such as political issues regarding race, sexism, and the environment. The lesson: If you are going to offer a deal to consumers, you should be confident that you can honor it. Diet Coke Commercial Ad #Fail Consumers claimed the ad suggested that Vodafone would guarantee minimum speeds fast enough that customers wouldn’t experience common issues like buffering, and if they did, they would be eligible for a discount. Customers did experience such issues, but most did not qualify for the guarantee. The advertisement was deemed so misleading by the ASA, the UK’s version of the FCC, that they pulled the ad from airing. The ad then states “Vodafone guarantees your home broadband speeds or money off until it’s fixed”. On its own, the ad seems to be a simple attempt to guarantee broadband speeds and offer a deal to the consumer.

Robinsons seeks sales boost with Refresh’d campaign Robinsons seeks sales boost with Refresh’d campaign

The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. The ad depicts a space-walking astronaut being guided to the safety of a space station by the calming voice of Martin Freeman, only to have the space station blink away revealing the ad to be a video game in which Freeman and the astronaut are merely gamers. The lesson: Marketers should be aware of the current political environment and the emotions that surround each side of a debate and avoid stoking the figurative fires for capital gain. Robinsons Refresh’d Ad #Fail Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups.The ‘Let there be fruit’ campaign aims to show kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.” A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country. The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream. You'll need to enter your details before the 17th January though, when the giveaway will close and ten winners will be selected at random. Everyone has, by now, at least heard the environmental argument against the use of plastic straws. In case you haven’t you can find it here.

Britvic announces brand success for soft Pepsi Max and Refresh’d Britvic announces brand success for soft Pepsi Max and Refresh’d

The lesson: It’s not uncommon for brands to rally behind a cause to show solidarity and support for their customer base, but doing it ironically is generally considered a stupid idea. Subway’s Extremely Annoying Advertising #Fail The desired effect was for the voice to eventually mimic the sound of a heart rate monitor as it flatlines, but the only effect the ad had was to annoy the crap out of Subway customers. The TV campaign consists of 30- and 20-second ads which feature a drinking straw bouncing around the countryside on a search for the ultimate in fruity refreshment. The ads are supported by outdoor advertising.

Robinsons Refresh’d Ad #Fail

If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that. The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio.

Robinsons Advertising, Marketing Campaigns and Videos Robinsons Advertising, Marketing Campaigns and Videos

The competition will be open until 00.01 on 18.01.19. Entries received after this date will not be considered. The ad is thirty seconds of a celebrity telling the audience to “just do you” and if “doing you” includes drinking a diet coke then… “that’s ok.” The lesson: All the directing and acting talent can’t fix lazy writing. Avoid advertisements riddled with cliche spewing celebrities. BrewDog Beer for Girls Branding #FailRobinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic. Depicting a human quenching her thirst with the figurative destruction of the environment, with the tool that is actually helping to destroy the environment, was a little too on the nose for some consumers. The lesson: Now, we’re not saying that the marketers at Robinsons support the use of notoriously eco-unfriendly straws, but they should have realized that consumers are just as sensitive to environmental issues as they are racial issues. Vodafone Martin Freeman Branding #Fail

Convenience Retail Awards 2018 shortlist released Convenience Retail Awards 2018 shortlist released

Ram’s timing at the Super Bowl could not have been more atrocious considering the current debate regarding NFL players kneeling for the national anthem. An extension of the Robinsons squash brand, the drink is available in Raspberry & Apple, Orange & Lime and Apple & Kiwi flavours and contains real fruit and no artificial colours. Britvic launched the variant to appeal to “health-conscious consumers looking for more interesting and lower sugar fruit drink options”. If you watched the Super Bowl, which c’mon of course you did, then you probably watched Ram’s sixty-second attempt to heal the divisions in our society through the powerful words of Dr. Martin Luther King. The response from consumers was predictable and immediate. Each winner will receive 1x #SoberNotSorry hamper containing a range of Britvic soft drinks. No cash equivalent.Many of the UK’s leading convenience operators, plus a number of up-and-coming stores that have benefited from significant investment, are in the running for the awards, which recognise both all-round excellence and outstanding achievement in key categories and disciplines in the convenience marketplace. Case in point: Subway’s new ad campaign is encouraging consumers to drop the McDonalds burger for a supposedly healthier subway sandwich. Paul Graham, GB managing director at Britvic, said: “With consumers increasingly seeking great tasting no and low sugar options, it is great to see how Pepsi MAX is successfully taking advantage of that trend, through new flavour innovations and campaigns.”