Joined in 2023 
82 
63 About this deal
The excessive popularity of mixed fruit Jam: Kissan has always been the key player in the jam segment, but most of their popularity was centred around the mixed fruit jam. This has led to a loss of face for other flavours like orange and mango and these continue to be resting on shelves while the mixed fruit flavour has a lot of takers.
Potassium sorbate in food is used to prevent the growth of microorganisms. However, some sources show that excess intake of it can cause severe side effects like asthma, digestive problems and skin and eye irritation [1]. How : These are completely made in laboratory. These flavours chemical structure do not resemble any chemical structure in nature. What’s happening at Hindustan Unilever Limited? Explore our latest news and stories covering innovation, our people, sustainability, marketing and more… View NewsIn simple words, Kissan jam is an artificially processed jam with 70% sugar in each serving and almost negligible nutrients. How : Sugarcane juice is extracted from sugarcane and is purified, filtered and undergoes the process of crystallisation to produce the final product sugar. How : Nicotinonitrile is catalysed with nitrile hydratase to produce nicotinamide (Vitamin B3). Nicotinonitrile is produced by ammoxidation of 3-methylpyridine. Kissan jam has been a staple in Indian households for generations. Whether you’re eating bread, roti, or paratha, adding Kissan jam gives these dishes an extra level of deliciousness.
How : Before using a fruit, we wash it. Likewise, in industries they wash the fruits and peeling is done manually or by stream peeling method (We have to note something that 8 fruits are processed separately). Then they (in different places) are smashed to form pulp for banana, papaya, pear, mango and juices are extracted for apple, pineapple, orange, grape. Finally, blending leads to mixed fruit pulp.
Sharing is Caring
If you want to keep your weight under control, you should either eat Kissan jam in moderation and exercise or avoid it entirely if you cannot be active enough. Final words The processing not only destroys the fruits’ nutrients but also eliminates the fruit’s natural flavors. As a result, manufacturers need to add artificial flavors to jams to make them taste similar to actual fruits. You might think that the high sugar content in Kissan jam is due to the addition of fruit pulp, but this is not the case. Of the 13.6g of sugar, only 1.1g is from fruit.
As the name suggests, preservatives preserve food from mould and bacteria. However, these preservatives can sometimes harm health, especially when you consume them in high amounts. Though you might find some nutrients like vitamin A, B3, B6, B7 and zinc listed on the mixed fruit flavor, they are not from the fruits. They are added synthetically to improve the nutritional profile. Though marketed as made from 100% real fruits, Kissan jam is low in nutritional value compared to whole fruits. Moreover, excess intake of Sodium metabisulfite may lead to nausea, vomiting, diarrhea, abdominal pains, depression etc [5]. It has artificial flavors and colorsJam slogans are crucial for expressing the goodness of this popular spread. These catchy phrases not only highlight its deliciousness but also evoke feelings and nostalgia. Additionally, fruits are a great source of nutrients like vitamin C, E, magnesium, phosphorus and folate, which aren’t mentioned on the Kissan jam nutrition label and possibly because they don’t exist in it. It is full of preservatives How : Pectin is extracted from citric fruit peels in acidic condition and the liquid is filtered and clarified. Then it is further precipitated by ethanol and the ethanol precipitated pectin is separated, washed and dried. Popularity with target segment: Kissan Jam target children and most of their products like squashes, jams and ketchup caters to this group. Through an alluring taste, right ingredients and string advertising strategy Kissan has been successful in connecting to this segment very strongly. If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar.
Do you know, nowadays it’s very challenging to create a good slogan? So to create an amazing slogan read out the brand slogan guide. As we all are in a busy world, our breakfasts do get missed. Great product and I’ve been eating it since my childhood and always have been my easiest breakfast to have. Great taste that hasn’t been changed for ages, but surely the colour & quality has been changed. One tablespoon of Kissan jam (20g), which is also the recommended serving, contains 13.6g of sugar – this is equivalent to three and a half teaspoons of sugar. To put this into perspective, even Coke and Pepsi don’t contain this much sugar. How : Citric acid is produced by fermentation of molasses by microbes. Mostly Aspergillus niger microbes are used. While artificial flavours are mostly safe, in some people, they can cause unwanted effects such as high blood pressure, obesity, infertility, allergies and other issues [6].
| POPULAR POSTS
It is high in sugar, that can result in weight gain, diabetes and heart disease. In addition, the processing removes all the natural nutrients and flavors from the fruits. ingredients:the pulp of 8 fruits such as Banana, Papaya, Apple, Pear, Pineapple, Mango, Grape and Orange, sugar etc A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar.
Great Deal 
New Comment