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Berry Peachy is the first flavour in Britvic’s new sugar free rotational flavour range, Tango Editions. Our audience’s eyes glaze over at the usual, boring, dry soft drink ads. We needed to catch and hold their attention by eliciting emotion via the bold tastemakers of their communities. Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555
As a true leader in sustainability, you set the tone” – Champagne Telmont’s Ludovic du Plessis on blazing a trail in sustainabilityWhen Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.
Sugar-free flavours now represent a third of sales from the Tango brand, according to Britvic. Tango Berry Peachy is the group’s latest innovation in the category, following the launch of a ‘Dark Berry’ expression 12 months ago. But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy. Tango Editions. Sugar Free. No artificial colours or flavours. Vegetarian Society Approved - Vegan. Tango.NPS) improved OPINION of Tango after exposure to the campaign. Nearly 3 x better than our UK TikTok benchmark (Brand Uplift Study, May 2022). More than half of Gen Zs and millennials spend zero hours on ad-supported TV on any given day (Reaching the Unreachables, 2022) Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Sugar free options have grown ahead of the fruit flavoured carbs category at +12.4% [1], which shows just how important it is for us to continue meeting the needs of health-conscious consumers.”
The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans. PERCEPTION. Participants were more likely to agree that Tango is Bold after exposure to the campaign. Although product information is regularly updated, Dee Bee Wholesale is unable to accept liability for any incorrect information. of US and 58% of UK GenZ audiences trust the product recommendations of content creators (Reaching the Unreachables, 2022) Britvic is expanding its Tango range with Tango Editions, a rotational series of sugar-free drinks.Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel.
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