The rebrand will be supported by a large media campaign, including video on demand, social media, in-store advertising, PoS and sampling activity.
Swabey believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector.
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Significantly, Scotts & Co points out that many Viva Vitality items will be exempt from VAT for individuals who suffer from a registered disability or chronic illness. In addition, Viva Vitality will offer Health Monitoring devices and safety aids for the kitchen and bathroom, as well as innovative solutions for Gentle Exercise, Improving Memory, and Keeping Your Brain Active.
Expert Verdict - This catalogue is all about what you should buy... and why. Includes uniquely practical ideas for your garden, home and travel, as well as the latest technical innovations.
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Brenda received her Bachelor’s of Nursing degree from the University of South Florida, where she graduated from Sigma Theta Tau. She continued her education and received her Master’s in Nursing from the University of Tampa. She maintains board certification through the American Academy of Nurse Practitioners. She is also a Fellow of the American Society for Laser Medicine and Surgery. Her 15+ years of nursing experience encompass medical aesthetics, cosmetic dermatology, plastic surgery, labor & delivery, and case management. Scotts & Co. says Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s.
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