Kellogg's Pink Flavour 30 Less Sugar 480g, Coco Pops Strawberry & White Chocolate, 480 Gram

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Kellogg’s has announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK.

When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.” Harriet Oakes, activation brand manager from Kellogg’s, said:“We are thrilled to launch new Strawberry & White Choc Coco Pops. It took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s. NewFoodUK shared the new release with their 90,000 followers on Facebook with the post being shared over 1200 times attracting over 1700 comments.The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone.

The new addition follows the release of White Choc Coco Pops in 2019, which reportedly saw more than three million boxes sold in the first six months. However, shops are free to set their own prices - so you might end up paying more or less depending on where you shop. Launching just in time for Valentine’s weekend, the new pink cereal will only be available for 12 months.

In 2017, Kellogg’s reduced sugar in Original Coco Pops by 40 per cent, and Kellogg’s say the new pink Coco Pops have 30% less sugar on average than other chocolate flavoured toasted rice cereals, with 6% of the reference intake of sugar per 30g serving.

Made at Kellogg’s Manchester factory, the all-new pink Coco Pops combine the flavours of smooth white chocolate and juicy strawberries. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. Meanwhile, McVitie’s now does ‘fully coated’ chocolate biscuits that are perfect for dunking into a cuppa. Kellogg’s has today announced new Strawberry & White Choc Coco Pops - a limited-edition version of their classic Coco Pops that fill your bowl with a natural pink breakfast.Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. And while the strawberry and white chocolate cereal contains no artificial colours or flavours, it will turn the milk pink, promise Kellogg’s.