$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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Reversing risk is the number one way to increase the conversion of an offer. Experienced marketers spend as much time crafting their guarantees as the deliverables themselves. It’s that important. Dream outcome (objective: increase): our goal is not to create desire. It’s simply to channel that desire through our offer and monetization vehicle. It’s not about the money, it's about the status (the perceived increase or decrease in relative standing when compared to others socially or professionally). Talk in terms of things your prospect believes will increase their status, and you will have your prospects drooling. Tell them (a) how it relates to their issue; (b) what it is; (c) how you discovered it or created it; and (d) how it explicitly improves their lives or provides value. Tens of millions of dollars in the bank later, it was, and still is, the richest I have ever felt in my life.” The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure

I really enjoyed the author’s general business approach. He mentions how his strategy is to give away a lot of his content for free so that he makes tons of entrepreneurs successful. In turn, many of those entrepreneurs decide to work with him. He then takes the most successful of those people, invests in their companies, and makes more money than he otherwise would by charing for his content upfront. I thought that was a super novel and cool idea. The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood."Offers start the process of customer acquisition and earning money, and they can range from nothing to a grand slam: Guardiola, meanwhile, will be extremely satisfied with the recruitment of Grealish, after publicly admitting his admiration in the past. The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent. Many businesses provide readily available commodities and compete on price, which is a race to the bottom. However, you should sell your products based on value with a grand slam offer:

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The price is anchored to the core offer, and when selling 1-on-1, you should ask for the sale first. Then, offer the bonuses to grow the discrepancy such that it becomes irresistible and compels the prospect to buy. Additionally, there are a few keys when offering bonuses: Daniel Levy faces the most important summer of his tenure as Tottenham chairman, according to Sky Sports' Jamie Redknapp. Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to receive and perceive the most relative value

Think about what you are good at in regards to health, wealth, and relationships. Then think about who might value your service the most (is in the most pain), has the buying power to pay what you want (money), and can be found easily (targeting). As long as those three criteria are strong and the market isn't shrinking, you’ll be in good shape. Value is based on the perception of reality. Thus, your prospect must perceive the first two factors increasing and the second two factors decreasing to perceive value in their mind: When you decrease your price, you decrease your clients’ perceived value, attract the worst clients and destroy any margin you have left.

As a greenhorn, I got the most out of Sections II and III. I got the feeling in which kind of business I am and which type of entrepreneur I am. People who experience a victory early on are more likely to continue with something than those who do not." Great read and investment for entrepreneurs and business owners who want to break out of the competition and actually make a profit. Kane was substituted in England's opening win over Croatia and their underwhelming 0-0 draw with Scotland following below-par performances in both games.