Milka Max Alpine Milk Chocolate Bar, 270g

Product Information

Milka has put focus on “tenderness” being their main advertising theme since the 1960s. [9] In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9]In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine). Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13. Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times . Retrieved 2015-09-23. MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{ cite journal}}: Cite journal requires |journal= ( help)

a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times . Retrieved 2015-09-23. reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago. 88: 66. 2005. ISSN 0163-4364.Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015 . Retrieved 2015-04-13.

Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. Milka - Van Columbus tot Suchard". Milka.nl. Archived from the original on 2015-05-20 . Retrieved 2015-04-13. Výroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko". Startitup.sk (in Slovak). 2022-06-23 . Retrieved 2022-06-24. COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times. Reuters. 1988-04-14 . Retrieved 2015-09-23. Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13.

Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017. Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019. a b c d e f "2017 Fact Sheet" (PDF). Milka. Archived from the original (PDF) on September 17, 2018.

The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for Milka MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago: Manufacturing Confectioner Pub. Co. 77: 66. 1997. ISSN 0163-4364. a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02 . Retrieved 2015-09-23. L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014.MC. The Manufacturing Confectioner. Vol.Band 78 (Ausgaben 7-12ed.). Manufacturing Confectioner. 1998.