W7 ULTRA PLUSH MASACRA BLACK

Product Information

Emily Cieslak is an assistant commerce editor for InStyle, covering everything from the best makeup products to the latest fashion trends. Mascara is the only makeup product she uses daily, and she has tried every tube from department stores to drugstores. While some waterproof formulas can be nearly impossible to remove without harsh rubbing with makeup remover, this one came off surprisingly well with just a few swipes of a cotton pad soaked in makeup remover. Depending on how often you use it, you should replace your mascara every three to six months. A good rule of thumb is that if you notice a change in the consistency or smell of the product, it’s time to toss it out. The only downside is that we noticed a pretty strong fragrance, which isn’t ideal, especially for eye products, since it can be irritating. However, it is very common in waterproof formulas.

It’s not often that a brand groups a moisturizer and a mascara under the same line, but considering that Neutrogena’s Hydro Boost line is all about plumping and replenishing, it makes sense. Just like the iconic moisturizer, this mascara utilizes the power of hyaluronic acidfor its hydrating and plumping benefits. The nourishing formula and the tapered wand work in tandem to provide extreme volume and a silky feel in just one coat. When selecting a drugstore mascara, you want to keep your overall goals in mind. If you have extremely light lashes, you may want a highly pigmented formula, like the e.l.f. Cosmetics’ Big Mood Mascara. If you have short lashes, a lengthening formula, like the Essence Cosmetics Lash Princess False Lash Effect Mascara, will be your BFF. If you have limp lashes, a volumizing and lifting formula—like the L'Oréal Paris Voluminous Original Mascara—can help give them more shape.If you’re looking for a mascara that allows you to build waterproof volume with minimal effort, this is a great option. According to Loiz, if you want long-lasting coverage, you should look for mascaras with polymers. "Copolymers coat the lashes and form a film around them," she says. "Other ingredients to look for are synthetic fibers, like nylon or rayon." And ofc, it's always helpful to look for formulas with conditioning ingredients (such as panthenol or castor oil) to keep lashes soft. Consider the formula It might seem obvious but, according to Gboyega, many of us aren’t using enough mascara formula to begin with. “One of my pet peeves is when I see people not applying their mascara properly,” she says. “They only get the tips of their lashes instead of fully coating their lashes with the mascara.” Looks like we’ve gotta layer that stuff on, guys. BRUSH UP YOUR TECHNIQUE

Neil Scibelli is a makeup artist and beauty expert based in New York City. His clients include major supermodels, recording artists, and fashion houses. His work has been featured on national television, in print and online magazines, on the red carpet, and on runways during New York Fashion Week. Unlike traditional mascaras, tubing mascaras wrap around each individual lash, creating extreme length, volume, and curl. "A tubed formula is also pretty smudge-proof, since it seals a rubber-like tube around each individual lash — almost like a rain coat,” New York makeup artist Neil Scibelli previously told InStyle. Yet the tubes slide right off when removing them at night for less rubbing and pain.

Although clumping is possible, the fact that this volumizing mascara made lashes pop with a single coat makes it a worthwhile drugstore find in our book. Plus, even after 11 hours of wear, there was hardly any flaking or smudging, making it a great option for those looking for a long-lasting formula. One other slight deterrent to be mentioned is that this formula is sadly not Byrdie Clean, as it contains paraffin. Still, it remains a cult-favorite mascara for those looking for volume, length, and lift.

Be advised that this mascara isn’t labeled as cruelty-free, nor is it Byrdie Clean, as it contains paraffin and PEGs. This isn't necessarily a deal-breaker but is more something to think about if you place a high value on those qualifications. For an optimal base, apply a layer of eyelash primer. Not only will this help mascara go on smoother (read: no clumping), it can also hold mascara in place so it lasts longer. I love to coat both the top and bottom of the lashes by curling and combing the lash out from above before wiggling [the mascara wand] upward from the root,” says Whitfield. “This evenly distributes the product to keep the lash from looking heavy and less curled. You will also have less product transfering onto your under eye skin as the mascara is not solely underneath the lash.”When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Too Faced Better Than Sex mascara, but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara? This is the best mascara for all of your lash needs. It does everything: lifts, lengthens, defines andadds volume. Transforming your lashes in every way, it's infused with vitamin B5 to condition and nourish lashes (plus, it makes it super easy to remove). So we decided to find the best mascaras out there by recruiting 21 volunteers to test 34 popular formulas. Every product received a score on the ease of use, wear, performance, overall look, and removal process. CoverGirl Exhibitionist Uncensored Mascara impressed our testers with its ability to add lift, curl, and volume at an incredible price, earning a perfect score and the spot for Best Overall.