Joined in 2023 
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The product range from E45 contains urea that helps to retain water within the skin. The cleansing range from the brands can efficiently replace the harsh soap. TREATS SKIN CONDITIONS - Also treats more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis. E45 Cream has been clinically proven to treat and soothe dry, flaking, chapped skin, as well as sunburn and detergent hands. E45 Cream's non-greasy emollient formulation leaves skin soft, comfortable and relieved. The products are non-greasy. The products are highly beneficial in keeping the skin hydrated, moisturized, and sealed. It helps to maintain healthy skin barriers.
In 1980 the E45 products were available to the pharmacy and retail store. After this introduction, the brand was recognized for its effectiveness for dry skin.
KEEP SKIN HYDRATED - Lanolin, light liquid paraffin and white soft paraffin have emollient moisturising properties to help keep skin hydrated and leave it soft, comfortable and relieved. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. There are numerous benefits of using the range of products from E45. Brand expertise in treating skin related problems. They have an easy and effective treatment for problems like eczema, psoriasis, ichthyosis, and others. This body lotion from the skincare experts at E45 is perfume-free, dermatologically-tested and allergy-screened, so it's even suitable as a sensitive skin moisturiser. For treating diseases like Psoriasis the brand offers a product range that contains Urea. It helps to retain and bind the water within the skin. The products are specially formulated by the dry skin experts to treat the problem like Ichthyosis.
The products are specially formulated for treating dry and itchy skin. The E45 products are rich in emollients which help to dehydrate your skin. The unique feature of treating skin dryness and itching makes E45 a useful product. The range of products is very beneficial to use in case of extreme dehydration of the skin. The products help to retain the water in the skin and keep it hydrated. MOISTURE-RETAINING INGREDIENTS - E45’s Emollient Bath Oil contains only 3 ingredients with no added soap, colour or perfume. The Cetyl Dimethicone in the bath oil acts as a skin protectant by preventing water loss and retaining skin moisture. The unique emollient formulation cleans the skin and leaves it feeling nice and soft. E45 Emollient Bath Oil has been clinically proven to moisturise dry and itchy skin and relieves and helps prevent dry skin by retaining the skin’s natural moisture. The products show an immediate relief on sensitive skin. The range of products are formulated with anti-inflammatory ingredients. It effectively helps in soothing the inflamed skin. The creams are also effective as a gentle face cleanser. DERAMTOLOGICALLY TESTED– E45’s non-greasy emollient formulation is completely dermatologically tested.The effective cleansing range helps to build a healthy skincare routine into your lifestyle. The specially formulated range of products is available creams and oils. The featured skincare solution for diseases like psoriasis is very effective. They offer a special range of products for children. For children, the brand offers products like cream, itch relief cream, and moisturizer lotion. They also provide emollient bath oil, foaming bath milk, nappy cream, and others. Even the physicians have recognized the efficacy of the cream to treat dry skin. It is also one of the first choices of healthcare professionals to treat dry skin. The unique feature and quality of the products make E45 stand out from the rest. For over 60 years the brand has been expertise in providing ideal treatment for dry and itchy skin. The brand offers a different range of products for different problems.
Since the 1990s the brand has started to extend its product range to include complete skincare therapy. The brand efficiently continues to cater to the needs of patients and offer better skin routine for them.Tested by dermatologists to help with dry skin conditions, E45 Bath Oil creates a lasting barrier that protects against moisture loss. E45 Cream is also developed for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis. DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
The products offered by the brand hold some unique features. Their extensive range of products is specially formulated. It helps to manage the dry or itchy skin. The featured emollient in the product range helps to retain moisture in the skin.
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The first product of E45 was produced to fulfill the demand of the customers. The beneficial treatment for dry skin conditions by the brand was noticed by physicians in 1963. Firstly the products were only available to the hospital sales department.
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