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Note that, in general, countries that employ metric cup sizing (like in § Continental Europe) have their own system of 2cm (0.79in) increments that result in cup sizes which differ from those using inches, since 1 inch (2.5cm) does not equal 2 centimetres (0.79in). [ citation needed]

Surveys of bra sizes tend to be very dependent on the population studied and how it was obtained. For instance, one U.S. study reported that the most common size was 34B, followed by 34C, that 63% were size 34 and 39% cup size B. However, the survey sample was drawn from 103 Caucasian student volunteers at a Midwest U.S. university aged 18–25, and excluded pregnant and nursing women. [71] Triumph Survey Country British bras currently range from A to LL cup size (with Rigby&Peller recently introducing bras by Elila which go up to US-N-Cup), while most Americans can find bras with cup sizes ranging from A to G. Some brands (Goddess, Elila) go as high as N, a size roughly equal to a British JJ-Cup. In continental Europe, Milena Lingerie from Poland produces up to cup R. However, though various manufacturers used the same descriptions of bra sizes (e.g., A to D, small large, etc.), there was no standardisation of what these descriptions actually measured, so that each company had its own standards.Manufacturers try to design and manufacture bras that correctly fit the majority of women, while individual women try to identify correctly fitting bras among different styles and sizing systems. [1]

For best results, the breasts should be measured twice: once when standing upright, once bending over at the waist with the breasts hanging down. [16] If the difference between these two measurements is more than 10cm, then the average is chosen for calculating the cup size. [ citation needed] A number of reports, surveys and studies in different countries have found that between 80% and 85% of women wear incorrectly fitted bras. [17] [ unreliable source?] The band measurement system was created by U.S. bra manufacturers just after World War II. [ citation needed] Other innovations [ edit ] This system has been standardized in the Korea dress size standard KS K9404 introduced in 1999 and in Japan dress size standard JIS L4006 introduced in 1998. East West: These are wide-set breasts that have nipples that point to the east and west, just as the name suggests. If you are struggling to achieve cleavage with certain tops, look for full-coverage bras that will help bring your breasts up and together.Measurement method origins [ edit ] 1932 advertisement by S.H. Camp and Company, the first to correlate A-to-D cup size with the volume of the breast In 2010, the most common bra size sold in the UK was 36D. [19] [53] In 2004, market research company Mintel reported that bust sizes in the United Kingdom had increased from 1998 to 2004 in younger as well as older consumers, while a more recent study showed that the most often sold bra size in the US in 2008 was 36D. [54] The breasts should be supported primarily by the band around the rib cage, rather than by the shoulder straps. Breasts change shape quite consistently on a month-to-month basis, but they will individually change their volume by a different amount... Some girls will change less than 10% and other girls can change by as much as 20%." Would it be better not to wear a bra at all then? "...In fact there are very few advantages in wearing existing bras. Having a bra that's generally supportive would have significant improvement particularly in terms of stopping them going south...The skin is what gives the breasts their support." [52] Increases in average bra size [ edit ]