Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

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Don’t answer the questions, just increase the curiosity for what they’re going to learn on the webinar Share what you desired most. Internal struggle was from fear to courage. Vulnerability = Rapport. Get this from external struggle 7 levels deep!

Ex: I don't want you to have to go through the same pain of spending countless hours and money to figure this out. I've already proven this works and going to give them to you. External struggle: What struggle they think they have so give video course on getting traffic or other common barriers. But only if you know how to get it into the hands of the people whose lives you have been called to change. We help (dream customer) to achieve (result) through (new opportunity).” Secret #1: Finding Your Voice

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If only: If we stopped right here and and you only got 1 tool that you implemented that lead to your life changing, it's totally be worth it right? The Satisfied” uses the product they bought but isn’t in love with it. Switching the Satisfied to a new product requires a significant price or value benefit

It just so happens there’s a guide that helps entrepreneurs achieve expert status in any industry and harness that status to create wealth with online marketing. To do that, you’ll need to figure out how to break down as many of your potential customers’ false beliefs as possible. To use a weight-loss example, say you think that one of your potential customers’ false beliefs might be, “If I try to lose weight, I’m going to be miserable.” Now that you’ve identified that potential false belief, imagine what experience they might have had that caused them to develop it in the first place. For instance, maybe it’s that they tried to lose weight last year by cutting carbs and ended up miserable. After identifying your submarket, you’re still not done. Because the money isn’t in the submarkets, it’s in the niches –⁠ another level beyond the submarket. To find your niche, you might look at other experts in your submarket and see what they’re selling. What can you offer people that’s different and special?Servant: test your framework on yourself first and then on others to perfect it and ensure it produces the same (or better) results

Kept trying previous methods and failed (wasn't my fault) and why I was willing to try anything new (or why created my own way) because of maximum hopelessness. SPEND TIME EXPLAINING HOW FELT. Furthermore, you will know the effective methods while communicating with your audience. The terminologies presented in the book are very realistic and we have enjoyed these a lot. You will be able to apply this learning effectively to your business for a long time. Section 2: Creating a Belief When marketing, focus on as many status increases as you can that apply to your product or service. What is the four-minute mile for your movement that you could create an award around for your people? It’s always important to know about the author of the book that you tend to read. Therefore, when it comes to the expert secrets book, there is no exception. Well, the author of this particular book is Russel Brunson.

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In the beginning, you should build rapport with your audience and get them excited. There are a few especially good ways to do this. One is by giving you and your audience a common enemy. For example, during his presentation, the author might throw some shade at big corporations to align himself with his audience and distinguish his own company from the corporate enemy.

You’ll be able to…/You’ll be able to get rid off… How the product/service will move your customers away from pain and toward pleasure Your job as the expert is to guide your dream customers on a journey of both achievement and transformation. Info alone: I want to help you understand that info alone won't get the results, it takes coaching and accountability as well. The Expert Secrets book is divided up into five sections. Below are my summaries. Section 1: Creating Your Mass Movement

It’s not “Who is your market?” but rather “Where is your market, and who is your dream customer who’s already going there?”