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Where once he had groupies, an entourage and fans, he's now got sheep ('400 at the moment; more in the spring. Aren't they pretty? We put the good-looking ones in the front fields,') a two-year-old son called Geronimo, and six-month-old twins. Where once he had his own plane ('for goodness sake!') he now has a Volvo; where once he had the Groucho, he's now got a cheese factory. Alex James's Next Big Project is making and selling cheese. Arqiva Commercial Radio Awards: Full list of winners". The Guardian. 8 June 2009 . Retrieved 16 February 2019. Naughton, Philippe (16 January 2010). "Alex James on reuniting with Blur". The Times. London . Retrieved 23 April 2010.
Alex James: Blur and Oasis owe a lot to The Beatles". Msn.com. 26 June 2019 . Retrieved 6 May 2020. Alex James on Bournemouth and Cheese | News & Events | Bournemouth University". Bournemouth.ac.uk. 20 April 2010 . Retrieved 16 February 2011.James's father, Jason, was sales director of a company selling waste compactors and baling machines. James married Claire Neate, a music video producer, in April 2003 in Cheltenham. They have five children. The family live near Kingham in Oxfordshire on a 200-acre (0.81 km2) cheese farm; James is considered by the press to be a member of the Chipping Norton set. [43]
Baker, Rosie. "Alex James launches cheese range with Asda". Marketing Week . Retrieved 15 July 2012.A year ago, he met Roger Crudge, a local cheese maker of some standing. They were introduced by James's farm manager, Paddy (who has just finished work on Madonna's stables). James wanted to renovate another of the farm's many outhouses. 'But you could spend fifty grand renovating crumbling old buildings but it won't add fifty grand to the property. It's like running a small country, running a farm. It's much more expensive than running around the Groucho or the Ivy. So you've got to be more realistic about a farm. Building a cheese factory made sense.' He and Claire move in what passes as a glamorous set in the Cotswolds - a part of Britain which is famously populated by A-listers of the Elizabeth Hurley, Kate Winslet and Sam Mendes and Kate Moss variety, anyway. Claire's best friend has moved to a nearby village, where she's opened a gastro pub with a Babington House-style concern attached. It is, James says, more Notting Hill than Notting Hill round here these days. He takes me to Daylesford Farm Shop, spa and clothing emporium so that we can giggle at the prices and the dog yoga (Doga) books, and the absurdly good-looking staff; and then he spends 50 quid on a Daylesford lunch for us all. He's very hot on marketing. 'I think you could make money from agriculture, if you could get the blueprint on a farm shop right, I really do,' says James. 'Not like Daylesford, where the sheep farmers are too scared to go in! But get it right, replicate, bam bam bam, all over, Pret-A-Manger style.'
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