Propaganda

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Freud's Nephew and the Origins of Public Relations". NPR.org. National Public Radio . Retrieved February 12, 2010.

Bernays pioneered the public relations industry's use of mass psychology and other social sciences to design its public persuasion campaigns: "If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits." [68] He later called this scientific technique of opinion-molding the engineering of consent. [69]

United Fruit’s Coup D’Etat

Ewen, Stuart. PR! A Social History of Spin. New York: Basic Books (Perseus), 1996. ISBN 0-465-06179-6 Bernays, Edward L. (1965). Biography of an idea: memoirs of public relations counsel. Simon and Schuster. p. 606. I offered to help organize the Friends of Danish Freedom and Democracy, made up for the most part of Americans of Danish ... Propaganda talks about the “invisible people with power” as if they were a homogenous group with shared interests.

That rang a bell for Bernays. Why not organize a parade of prominent women lighting their 'torches of freedom'? And do it on Easter Sunday, a holiday symbolizing freedom of spirit, on Fifth Avenue, America's most prestigious promenade?" Later, however, she changed her mind and her name, becoming Doris Bernays. By all accounts, Fleischman played a major though quiet role in the Bernays public relations business—including ghost-writing numerous memos and speeches, and publishing a newsletter. [15] Career [ edit ] Olasky (1985), p. 17. "…his belief that behind-the-scenes controllers should exercise 'social responsibility' by devising clever public relations campaigns to direct 'human herds' into appropriate corals."

Bernays rebrands ‘propaganda’

I highly appreciate how the author is fully aware, and clearly communicates, that propaganda is not an exact science. Bernays argued that the covert use of third parties was morally legitimate because those parties were morally autonomous actors. [64] The minority protected their interest with the use of mass media. With carefully planned and crafted communication, they get the common people to support their policies and ideas.

Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. Edward L. Bernays was an American business consultant who is widely recognized as the father of public relations. Bernays was one of the men responsible for “selling” World War 1 to the American public by branding it as a war that was necessary to “make the world safe for democracy”. Rampton, Sheldon, and John Stauber. Trust Us, We're Experts! How Industry Manipulates Science and Gambles With Your Future. New York: Jeremy P. Tarcher/Putnam, 2001. ISBN 1-58542-059-X

Bernays pioneered public relations

Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky

Bernays reported turning down the Nazis, Nicaragua under the Somoza family, Francisco Franco, and Richard Nixon as clients. [37] Nonprofit clients [ edit ]

Edward Bernays’ Legacy Of Propaganda

Marks (1957), p.82. "Bernays once spoke directly to the question of the ethics of a propagandist's speaking through a 'front.' There is no evidence that, at the time, he convinced anyone; but his position is worth considering as contrast to the prevailing judgment. While he readily admitted that a propagandist may not ethically buy the cooperation of a third party, he argued that it is perfectly legitimate for him to enlist the aid of a third party and conceal the relationship. The third party becomes a new advocate, not a subsidiary of the first. He continued: