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Ferrero Rocher Bunny 100g - Easter Bunny

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About this deal

I am delighted that Wells has agreed to join the Ferrero Group. This represents a win-win partnership, bringing together ice cream experts and confectionery champions. Together, we have the power of one and are well placed to grow and compete in the ice cream market," said Giovanni Ferrero, Executive Chairman of the Ferrero Group. UBS Investment Bank acted as exclusive financial advisor and McDermott Will& Emery LLP served as legal counsel to Wells. Morgan Stanley & Co. International plc acted as exclusive financial advisor and Davis Polk& Wardwell LLP served as legal counsel to Ferrero. Lapo Civiletti, Chief Executive Officer of the Ferrero Group, added: "I would like to extend a very warm welcome to everyone at Wells, a remarkable ice cream producer with a fantastic portfolio of brands that consumers love. I would like to congratulate everyone for the impressive success of the company so far and express my full confidence in the management team. I am looking forward to working with Wells as we embark on a new era together with many exciting opportunities ahead." Grand Ferrero Rocher® is an indulgent offering that is a special gift to celebrate the moment. Available in milk chocolate or dark chocolate, each Grand Ferrero Rocher features a chocolate shell with hazelnut pieces.

LUXEMBOURG and LE MARS, Iowa, Dec. 7, 2022 /PRNewswire/ -- The Ferrero Group (Ferrero) and Wells Enterprises (Wells) today announced an agreement for Ferrero to acquire Wells, its operations and its strong ice cream brands, which include Blue Bunny®, Blue Ribbon Classics®, Bomb Pop® and Halo Top®. The acquisition is part of Ferrero's strategic growth ambitions for the ice cream category and Wells' vision for accelerated growth.For smaller locations, which could be exempt from HFSS regulations, it presents a big opportunity. With supermarkets and bigger convenience stores unable to showcase confectionery in the same way at the front of store, smaller shops can become a hub for treats – and provides them with the opportunity to merchandise their store in the most effective way to increase sales. Chocolate is massive at Easter so making a powerful Easter display can offer a vital boost. Fannie May® Spring Mint Meltaways® are all dressed up for the season, featuring green, pink, and yellow creamy pastel wrapped around a mint chocolate center. The CRUNCH® Bunny, featuring creamy milk chocolate with crisped rice, makes a great Easter basket centerpiece. Ferrero will support the range with digital and social media marketing as well as in-store PoS for retailers.

The Ferrero Rocher® Easter Gift Box features fine Ferrero Rocher hazelnut chocolates and is available in 5, 12, 16, and 24 pieces. Mars has added a duo of new M&M’s Easter Shapes– hollow chocolate shapes filled with mini M&M’s, wrapped in colourful foil – and a Galaxy Caramel Truffles Luxury Egg. The Ferrero Rocher® Bunny Gift Box features 13 fine Ferrero Rocher hazelnut chocolates and is the perfect centerpiece to display while hosting Easter guests. The Ferrero Collection® Bunny Gift Box is a 13-piece assortment of three premium confections: fine Ferrero Rocher hazelnut chocolates, Raffaello®, made with almonds and coconut, and Rondnoir®, a fine dark chocolate with a crisp wafer surrounding a creamy, chocolaty filling with a dark chocolate pearl at the center.Ferrero and Wells are both family companies with extensive confectionery and ice cream experience, quality products, proud heritage and a strong portfolio of well-loved brands. We have a lot of exciting and relevant licenses coming to Kinder next year that will give us that extra edge in-store, including licenses with Avatar, Miraculous, Justice League, Disney Princess, Frozen 2 and Spiderman. The Ferrero Collection® Easter Gift Box is a 12-piece assortment of three premium confections: fine Ferrero Rocher® hazelnut chocolate, Raffaello®, and Rondnoir. Wells Enterprises will remain a stand-alone business with its offices in Le Mars, Iowa and production operations in Le Mars; Henderson, Nevada; and Dunkirk, New York. After the transaction closes, Mike Wells, member of the founding family and current chief executive officer and chief engagement officer, will serve as an adviser to support the transition and maintain his active role in the Le Mars community. Current Wells President Liam Killeen will be named Chief Executive Officer, and the existing leadership team will remain in place. Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year.

Chocolate( Milk ), Hazelnut( Nuts ), Milk( Milk ), Sugar, Cocoa Butter, Emulsifier: Soya Lecithin( Soybean ), skimmed MILK powder( Milk ), concentrated BUTTER( Milk ), Vanillin, Milk chocolate, Cocoa solids, milk solids( Milk ), As Wells transitions from one family to another, we are committed to a long and successful future, building on their legacy of fantastic products and looking after the welfare of employees and the wider community in Le Mars," Giovanni Ferrero continued. "I strongly believe that Wells and Ferrero are the perfect match and would like to thank Mike Wells and the Wells family for entrusting ownership of this great company to us." With Easter a hop around the corner, Ferrero is announcing seasonal products from its range of brands. From fun Easter treats to elegant Easter gifts perfect for the holiday host, there’s something for everyone to enjoy from Ferrero’s lineup of new products and familiar favorites. Assorted Chocolate Minis from Butterfinger®, CRUNCH® and Baby Ruth® feature miniature versions of these delicious chocolates in festive seasonal wrappers. Perfect for candy dishes or egg hunts. Confectionery giants Marsand Ferrero have both unveiled their Easter 2023 ranges, with new treats for M&M’s, Galaxy, Ferrero Rocher, and Thorntons.Easter is of course a great time to celebrate with your favourite chocolate. Compared to Christmas, shoppers are usually more likely to make a dedicated trip for chocolate at Easter, showcasing the size of the opportunity for confectionery. The ONS reported a jump in retail sales in April 2022, supported by food and drink spending in the lead up to the Easter weekend. This showed that consumers still wanted to spend for a special occasion, especially when it came to treating. Butterfinger® and CRUNCH® NestEggs each feature mini chocolate eggs wrapped in decorative spring foils that are perfect for Easter baskets or to display in a candy dish. When it comes to our grocery activations, we have some vibrant fixture dressings and FSDU’s planned across our brands to really hero our Easter offering. We’ll also be raising awareness via the supermarket’s own magazines with engaging competitions with fun Easter family activities up for grabs.

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