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The idea was copied by Forrest Mars Sr who had seen how soldiers were eating the British Smarties candy during the Spanish Civil War. Best Before' dates (not to be confused with 'Use By' dates found on products such as fresh meat and fish) are simply a manufacturers guideline concerned to a products quality.
When I hear dark chocolate and mint in the same sentence, I am thinking angels blowing into trumpets.
Often companies like Bluebird and Smiths stamp their products with short dates for commercial reasons rather then any accurate reflection of actual food quality.They’ve given up trying to turn the crispy biscuit bits a pale green and add a weak mint taste and instead just focused on the combination of good dark chocolate and peppermint on its own. This is followed by the confetti dropping, balloons floating and marching bands doing their rendition of the Utah Saints’ Mortal Kombat theme song, which is always terrible.