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Liquid Death Still Mountain Water, 12 x 500 ml

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Liquid Death elected to list its flavoured sparkling variants in the retailer as part a strategy to build as “a beverage company, not just a water company”, Cessario said. Welcome to the world of Liquid Death, the American drinks brand that brings a refreshing twist to the beverage industry. But don't let their alternative branding fool you – behind the humour lies a commitment to quality and sustainability. With a tongue-in-cheek approach, Liquid Death aims to murder thirst while championing healthier drinks and combating plastic waste. In the US, the brand this week unveiled a partnership with Blink-182 drummer Travis Barker to launch Enema of the State, the “first-ever celebrity-endorsed luxury enema”.

What is Liquid Death and is it about to take the UK by storm?

Mike Cessario told The Grocer the healthy beverage brand had initially chosen to source from Austria because “there was not a single bottler who could put spring water in cans” in the US when it started in 2019. It’s a well-trodden path, one that the likes of Logan Paul and KSI’s Prime and, more recently, Jimmy Donaldson, aka MrBeast,have pursued. Trapp, Philip (May 4, 2020). "Company Turns Hateful Social Media Comments Into Death Metal Album". Loudwire. Archived from the original on November 2, 2020.As far as UK and European expansion goes,listings with Co-op, Nisaand Tesco should drive penetration, as will a partnership with Live Nation to supply major music festivals.

UK marketers can learn from US water brand Liquid Death What UK marketers can learn from US water brand Liquid Death

Mamo, Heran (November 18, 2020). "Alkaline Trio & Rise Against Members Help Liquid Death Water Turn Hate Tweets into a Punk Album". Billboard. Archived from the original on January 20, 2021.US-Marke "versilbert" Wasser aus Oberösterreich". MSN (in Austrian German). Archived from the original on July 28, 2022 . Retrieved July 28, 2022. Further NPD is also on the horizon. The brand sells a line of iced teas in the US, which Cessario has said are “fair game” for launch in the UK in the future. Two categories he doesn’t forsee the brand moving into, however, are energy drinks and alcohol. Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020. The drink is sold in a 16.9USfloz (500ml) "tallboy" drink can. [3] Its water was sourced from the Austrian Alps, [4] where it was also canned. [5] It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). [6] [7] In 2020, the brand introduced a sparkling water variety. [8] Its manufacturer is Supplying Demand, Inc. [9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. [10] Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. The sugar sparkling waters have each around 20 calories. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30mg of caffeine. [11] Liquid Death currently boasts a nine-strong range in the States across flavoured mineral water, sparkling flavoured water and iced tea.

Liquid Death Beverages – Liquid Death

Liquid Death is for everyone who appreciates a little rebellion with their hydration. Whether your customers are health-conscious, eco-conscious, or simply someone who enjoys a good laugh, Liquid Death has something to offer them. From children to the elderly, expectant mothers to designated drivers, these cans may resemble alcoholic beverages, but they contain nothing but water. Liquid Death is here to help quench thirst, regardless of who is drinking it. Not only is the brand a healthier option for customers, but it is ideal for the environmentally conscious who also support the brand’s death to plastic motto. We probably wouldn’t jump into the energy drink category with products that have something like 300mg of caffeine in them,” Cessario told The Grocer. “And we probably would never get into alcohol as a brand. Our focus is on better for you and healthy beverages.”We’re constantly looking for more high-quality sources of water that we can use in more places so that we don’t have to ship things as far,” he added. Liquid Death has arrived in the Mix! The finest canned sparkling water you'll ever drink containing naturally occurring minerals that will 'murder your thirst'! Carbonated similarly to beer, with a little less carbonation than your 'average' sparkling water meaning a less bitter experience and much more thirst quenching! Created by the former creative director of Netflix Mike Cessario, inspired by a concert whereby concert goers where sipping water from Monster Energy cans to stay hydrated! Originally Liquid Death was merely a concept that kinda got out of hand! Liquid Death was yet to exist but Mike created a commercial for it and it went VIRAL! From this - the REAL Liquid Death brand was born. All this has enabled Liquid Death to persuade shoppers to part with sums rarely heard of for what is essentially canned water. Liquid Death is “100%” open to sourcing water for its products in the UK in the future, according to its CEO. Why can’t a water brand have a heavy metal aesthetic, or the tagline ‘murder your thirst’? Asking heretical questions that challenge everything we assume and accept about a category can help a brand reach new creative heights.

Canned water brand Liquid Death makes UK debut - The Grocer

Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”.Delaware native Mike Cessario, a graphic designer [13] was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated. Cessario stated he wondered why no one had marketed water in a manner similar to Monster. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. [14] Founder and CEO Mike Cessario lives and breathes marketing. Prior to having the idea for Liquid Death in 2017, he made his way working on campaigns for the likes of Netflix, Nike, Toyota and Nestlé. a b Loizos, Connie (January 24, 2019). "A Brand Called Liquid Death Wants to Sell Mountain Water to the Cool Kids". Tech Crunch. Archived from the original on March 3, 2020.

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