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If you want to stay fully booked it is key that you find a way to keep on marketing your business and hopefully by using the above suggestion, you’ll get clear on your minimal marketing activity and find a way to ensure it happens.
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The other two stores – Century City and Vertis North – closed down in January due to the end of their lease contracts as well. Due to the performance of the store, the lease offer, and the current pandemic situation, we didn’t think it was worth it to keep these stores open,” Daez added. Challenges, promises, and everything in betweenAs much as more government support would help, Daez also said that they would rather focus on areas they can control. “The demand for physical books is high, it even increased during the pandemic, and meeting that demand is where we would like to focus on,” he said. With over a hundred thousand titles across multiple genres, Fully Booked has captured the loyalty of book lovers of all ages. From Graphic Novels to books on Cookery, Architecture and Design, anyone who walks in a Fully Booked bookstore with an open mind and a thirst for a good read will ultimately find a story to fall in love with. The worst part was that most patrons couldn’t physically say goodbye – by the time Fully Booked announced the closures on January 13, Fully Booked’s branch in Torre Lorenzo, Taft Avenue already closed the day before, the Century City Mall branch was closing shop on that day, and the Ayala Vertis North branch only had a few weeks left. Their S’Maison branch was also temporarily closed until further notice.
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As a business owner, you need to make a commitment to what is the minimal marketing activity you’ll do no matter how busy you are. When you are fully booked it is easy to stop marketing your business either because you don’t have the time, or it doesn’t feel important. However, marketing your business when your fully booked is key to staying fully booked. Keep on reading to find out how to market your business when you are fully booked. If you are fully booked, you might think that you no longer need to market your business. In fact, there are many business owners who see marketing as an activity they do when they need sales and as soon as they are fully booked, they don’t think marketing is as important anymore and since time is tight they stop marketing their business. This is a big mistake!
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The mission of Fully Booked is simple: to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves. The vision of Fully Booked is simpler: to be the best bookstore possible in terms of selection, ambiance, and customer experience. Fully Booked has expanded to offer one-of-a-kind merchandise to suit the lifestyle of its readers. We offer high-quality stationery, arts and crafts, novelty notebooks, vinyl records, and other collectibles as unique as its patrons. Becoming fully booked is a great achievement, but don’t be fooled into thinking that once you’ve hit that level that you can stop marketing your business and still have a fully booked business. We assure all the readers in the Philippines thatFullyBookedis not going anywhere. As long as our stores remain profitable, we will keep them open. We are very committed to getting books into the hands of readers, no matter their age, location, or genre preference,” Daez said.
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The pandemic – with shutdowns and disruptions in manufacturing and logistics – exacerbated this problem. It’s quite tough to make sure that abookwill be available on our shelves on release date,” Daez said. They nurtured a relationship with these stores, so it’s only natural to feel some sadness over the news,” he said. Outsourcing can feel like a big step for many business owners and whilst it will free up time eventually you will need time to find the right person and to manage a successful onboarding process. Now normally I will do more than this, but as an absolute minimum I commit to these marketing activities and I know exactly how much time I need to set aside to complete those activities. But, in a way, it was heartbreak for a bigger cause – it was no longer sustainable and practical for the whole business to keep all branches open, as much as they wanted to. The Torre Lorenzo branch, for example, was located along Taft Avenue and across De La Salle University, and was hugely “dependent on the patronage of the student population.”Seeing your favorite branch close down almost felt like having to say goodbye to a best friend, sans any closure. Daez understood how much their physical presence meant to patrons, especially to those “who have already established a close connection with their favorite branches and customer service staff.” MANILA, Philippines – When Fully Booked suddenly announced that they would be closing down three of their Metro Manila branches for good, bookworms and loyal patrons around the city were crushed. As if the pandemic wasn’t harsh enough, now their favorite community bookstores had to go, too?
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Now depending on what fully booked means to you fully booked may mean that you don’t physically have any time left to do your marketing. In that case, it may be that the only way you can continue to do your marketing when you are fully booked is by outsourcing it. Depending on what marketing you do for your business you might look to hire a virtual assistant (VA), a social media manager (SMM), an online business manager (OBM) or an ads manager. If you have decided to not outsource your marketing, you need to decide what are your minimal marketing and how long does that take. Eventually, our customer base grew, and so did their demand for a wider selection. It was an organic and gradual growth, always striving to be customer-driven,” Daez told Rappler, sharing how Fully Booked was born. One thing I want to emphasis is that if someone else is going to look after your marketing then you need to have a comprehensive marketing strategy in place. Patrons were at an emotional loss – a favorite safe place, hangout spot, and reliable refuge they used to frequent pre-pandemic would no longer be waiting for them after.At that time, our main goal was to keep the company going and to make sure there would be no employee retrenchment. We were fortunate that we already had our online store pre-pandemic so we just diverted our focus to grow our e-commerce to sustain the business,” Daez said.
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