Instax SQ1 Camera Case - Chalk White

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Digitizing your prints is as simple as taking them, courtesy of the 'Instax Up!’ app. All the pictures in the sample gallery were digitized using the app, which includes guides for all film types, including the SQ40’s square format, and handy features like Remove Reflections. Fujifilm Instax SQ40: Price and release date

The 62 x 62mm square prints that the SQ40 churns out are perfect in size – equal in height as Instax Mini film but in a wider square format, with the film itself measuring 86mm x 72mm. Meanwhile those who never want a wasted print and like the idea of making instax photos from their larger cameras should get an instax Link printer, again available in any of the three print formats.

To help compose your selfies, the SQ40 has a tiny mirror on the front of a lens as a visual guide, but given its size it’s only moderately helpful. Fujifilm Instax SQ40: Performance Fujifilm’s done this before with the Mini 11 and Mini 40, which explains the naming of the new SQ40. The Mini 11 and Mini 40 again share the same features and print quality, but the 40 sported more of a retro-finish for those who wanted an instant camera, but weren’t fond of chunky bodies and pastel colours.

There’s a viewfinder for composing pictures. This isn't physically aligned with the lens, but it has parallax correction, so what you see through the viewfinder is pretty much the composition you’re going to get. Auto exposure parameters are 1/2 sec with slow sync flash, which is ideal for flash portraits indoors, and up to 1/400 sec, which gives more headroom in bright sunlight than the Instax Mini, which tops out at 1/250 sec and washes out (overexposes) more often. Again like the fully-analogue instax models before it, composition is with a small optical viewfinder when you’re behind the camera, or a tiny mirror to the right of the lens when you’re in front of it taking a selfie. And while the innards are identical to the SQ1, Fujifilm has made some minor adjustments to the SQ40’s grip, shaving off much of the SQ1’s rounded front, leaving the shutter button perched on a smaller plateau. In my hands, this made the SQ40 more comfortable, avoiding the tight pinch between the grip and lens barrel on the SQ1, while on the rear, the rubbery surface felt less slippy under my thumb. But beyond these exterior tweaks, the SQ40 is essentially the same as the SQ1.

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In theory this approach sounds like a no-brainer, but I actually find them the least compelling in practice. If I want predictability, I’d prefer a instax printer that’s designed to work with my phone. If I want the fun, the analogue instax models will give me something genuinely different in operation and results to a digital camera. In fact I’d say there’s an argument for having both a wireless printer and an analogue camera. Fujifilm instax SQ40 verdict