Cobra Premium Indian Lager Beer, 12x620ml

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Another challenge came during the 2008 financial crisis. “We went through a very difficult restructuring process then, and I made sure that I looked after my staff first – many of whom have been working for Cobra for 30 years. I’m still paying off our creditors, but I’ve very nearly got that over with. Cambridge was where I came up with the idea for Cobra Beer,” he said. “I’ve always been a big beer lover, which makes me typical of a lot of entrepreneurs, in that usually your ideas come from either your love for something or your hatred of it. The result is a world that possesses hundreds of beer varieties and brands. It's definitely a golden age for beer drinkers, but with so much choice, it's easy to miss out. This guide will help you expand your palate and discover a whole new world of beer-drinking pleasure. What is Beer and How is it Made? Stouts – Made famous across the world by Guinness, stouts are also a mainstay on the global craft-brewing scene these days. Always marked out by their dark colour, stouts use roasted malts to impart their characteristic colour and have a strong flavour. Nowadays, they are surprisingly diverse, with Imperial stouts, oatmeal stouts, chocolate stouts, oyster stouts, milk stouts and porters vying for attention. Be warned though – stouts tend to be at the stronger end of the spectrum in terms of alcohol content as well as flavour.

Bilimoria, Karan (2007). Bottled for Business: The Less Gassy Guide to Entrepreneurship (1sted.). Chichester: Wiley. pp.99–102. ISBN 978-1-84112-726-2. Obviously, that's just a cross-section of the most common beer styles. Along with those basic categories, you'll probably come across wheat beers, white beers, red ales, golden ales, honey beers, brown ales, cream beers and amber ales. There's a galaxy of different strengths, tastes and consistencies to discover. And, with brewers becoming more experimental and innovative all the time, there's never been a better time to top up your beer collection. The Top Beer Brands in the UKI’ve nearly lost my business three times, and every time the same three things have seen me through – the strength of our brand, my personal integrity, and the support of my wife,” he continued. “I met her at a house party that I almost didn’t go to, a year after I had started working on Cobra, and it was literally love at first sight. It was one of those ‘Sliding Doors’ moments, because I hadn’t planned to get married until I was in my forties. She has been by my side the whole time. I qualified as an accountant with what’s now Ernst and Young, then went on to study graduate law at Cambridge, as I already had a degree in commerce from an Indian university. Cobra is made from a complex recipe of seven ingredients and then expertly brewed with fewer bubbles to give it a sophisticated taste. Spicy pure hop oil is used to create unique aromas and flavours, whilst lower carbonation delivers a smooth flavour. It is the perfect companion for any dish, from anywhere in the world.. Cobra Premium 4.5% Lager. 101 Quality Award Medals at Monde Selection Awards across the Cobra Range . Making it one of the most awarded beers in the world . Vegetarian Society Approved. Vegan and Kosher - KLBD. Cobra.

Pilsner – Developed in what is now the Czech Republic, Pilsners are really another form of lager, but with a twist. They are much more heavily hopped than most northern European lagers, often giving them sharper, floral flavours that many drinkers adore. Even if you've been drinking beer for decades, you might be surprised by how much choice there is – and the many beer-drinking accessories that can add to the fun. So read on to find out how to tell a saison from a stout, and how to save money on the world's most popular brews. From the Reinheitsgebot to Craft Beer

I’d eat at Indian restaurants at least twice a week, and I’d always get a beer with my meal. The lagers were always too gassy, though, and a pale ale was too bitter. I wanted a beer that had the refreshment of a lager and the coolness of a pale ale – one that could go perfectly with any food, not just a curry.” King Cobra". Cobrabeer.com. Molson Coors. Archived from the original on 4 December 2014 . Retrieved 27 November 2014. a b Smale, Will (5 August 2014). "How Cobra Beer regained its sparkle". news.bbc.co.uk. BBC News . Retrieved 27 November 2014.

Lord Bilimoria worked with a master brewer, who had learned the art of brewing pilsner in Prague, to come up with a beer that would be a perfect match for Indian curries. “We spent forever perfecting the recipe and balancing all of the flavours – today we’d probably be the world’s best craft beer brand, but our focus was on getting into restaurants.” When that first shipment of beer came over from Bangalore, I sent half of it up to a distributor in Newcastle to go to restaurants there. The second half was meant to go to a distributor in London, who at the time worked with two of the top Czech beer brands. But she rejected the batch because, according to her, it was a little too hazy – so we were landed with it to sell ourselves, without actually having any customers. Lager – Developed in Germany, lager is brewed using a yeast called Saccharomyces uvarum, which is bottom fermenting and brews much more slowly, at lower temperatures than ale yeast. Because lager yeast doesn't actually like alcohol that much, lagers tend to be sweeter and slightly weaker than many ales. They also often pass through a stage known as “cold storage”, which clarifies their taste and makes good lagers extra pure and crisp. When drunk on a hot summer's day, that's something you can really appreciate. a b c d e f "COBRA – Indian Lager Beer". TheDrinkShop.com. 2010-03-02. Archived from the original on 2011-07-16 . Retrieved 2010-10-03. As of November 2014, Cobra had a market share of over 45% of all licensed Indian restaurants within the United Kingdom. [13] Products [ edit ]During fermentation, the yeast turns the grain sugar into a combination of carbon dioxide and alcohol. Finally, when the brewer is happy about the alcohol level, fermentation is stopped and the beer is bottled. Lord Bilimoria’s father, who lived in India at the time, took some time to believe in his son’s venture. “My father was commander in chief of the Central Indian Army and head of the Gurkhas in India. When I came over to brew the beer, so I’d go to visit him. He was in command of about 350,000 people at that point, and he thought in a very protective way that what we were doing was crazy and that I should get myself a real job. Cobra Premium (4.5%), an extra-smooth premium beer that is currently sold in 330ml and 620ml bottles. A draft version (4.3%) is also available. It is branded as Cobra World Beer for the UK market. As a British Indian, to create the most famous Indian consumer brand in the country, as a student with thousands in debt to pay off, and without fundraising a penny, has been a huge source of pride. What gives me the most satisfaction is when I hear good things about my employees from the people they’re dealing with, though – it makes me very happy whenever anyone speaks highly of them.” What was your first job, and how much did you get paid?