Influence, New and Expanded: The Psychology of Persuasion

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This book therefore is NOT one to be read by anyone intending to develop effective, long-term and ethical leadership skills, but IS still an extremely important general read for learning our innate automatic psychological triggers that can be used against us, and how we can recognise these triggers so that we can fight them. Commitment and Consistency - If people agree to make a commitment toward a goal or idea, they are more likely to honor that commitment. The other important principles that marketing agents employ to get our assent are: Reciprocation, Commitment and Consistency, Friendliness, Authority and Scarcity. This book was particularly interesting to read immediately after Simon Sinek's 'Start With Why', in which is outlined the difference between tactics of inspirational leadership vs those of manipulative coercion. Which is all complete common sense and did not need to be made into a book at all, much less updated and sold again.

I heard the author on Freakonomics recently and it sounded very interesting, so I purchased the book here immediately.

While I was familiar with some of it, there were a number of tricks I hadn't noticed, and excellent descriptions of the ones I had, complete with explanations.

I particularly liked the last chapter, in which Cialdini offers a persuasive moral argument in favor of using the mechanisms of influence: to help people use cognitive shortcuts to make good decisions in the face of information overload.

Perhaps he's just as much of a chump when it comes to ideas as he says he is when it comes to complying with the requests of other people. But I remember clearly how I gobbled it all up, when I read this for the first time, and it’s also clear to me that some of it has made its way into how I use to communicate ever since. I tired one of his techniques on a colleague I had been chasing for week, and it worked like a charm within an hour, so 1 for 1. Trading Address (Warehouse) Unit E, Vulcan Business Complex, Vulcan Road, Leicester, Leicestershire, LE5 3EB.

Example: introverted pre-schoolers who saw introverted kids become social in a movie were more inclined to go play. The main point, as I take it, is that we are living in an age where we have access to more and more information all the time. A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now.It also shows how to defend against certain communication techniques, or how to use them yourself to achieve the desired outcome in negotiations.