Calling the Shots: How to Win in Football and Life

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There's no doubt that Dein has been one of the most significant and influential figures in British football for over three decades - operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsène Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game. Then, he says, there were no warning signs of what was to come. “I don’t think 15 years ago there was any thought of the Russian oligarchs being sanctioned. Who can say that Roman [Abramovich] didn’t do a great job for them? You ask any Chelsea supporter. The club were virtually bust before Roman came in, he turned the club around.” Calling the Shots” is an engrossing read, from a man who has found himself at the centre of so much modern football history. Not just the rise and fall of the great teams of the man he calls his best friend, Arsène Wenger, or the battle for control of Arsenal that was won by the US billionaire Stan Kroenke. Dein was an architect of the new Premier League in the 1990s. He negotiated Sven Goran Eriksson’s England contract in the Rome apartment of his daughter Sasha. He lost a fortune. He made a fortune. He once put on a West End show. A life well-lived and now in his eighth decade launching a charity that uses the power of football to help the inmates of Britain’s prisons.

Calling the Shots: How to Win in Football and Life - Dein Calling the Shots: How to Win in Football and Life - Dein

Fifteen years on from the day that David Dein was forced off the Arsenal board and out the club one Wednesday evening in April 2007 still feels like a turning point in what was arguably the greatest era at one of English football’s biggest clubs, and at last he is telling his side of the story. To lose a talent like that was a mistake,” he says. “When you see what is going on at City and satellite clubs they have around the world. Last week he was in Nicaragua, Guatemala, and Panama [with Fifa] teaching coaches. Using his skill and knowledge. Arsenal could have used him for that. Developing things globally and helping other coaches. You need quality people. You’ve got to have good talent. You don’t often find an Arsene Wenger in football.” The long-awaited memoir from international football ambassador, former co-owner of Arsenal FC and legend of the David Dein.It was Dein’s search for a billionaire that first took him to Khaldoon Al-Mubarak, who fronted Sheikh Mansour’s Abu Dhabi Manchester City takeover. They met through Bernie Ecclestone whose daughter Tamara was then dating Dein’s younger son Gavin. “We had some good chemistry there [with Khaldoon] and I felt he could be a good owner for the club. In the end the timing wasn’t right and then a year or two later he bought Manchester City.” This book is a good account of his life and his involvement with football.At one AGM a shareholder said that Dein was a football groupie,and I think that's a fair assessment. I learned so much from David’s book: about business, innovation, risk-taking, management, leadership, dealing with people, football, love… and life.

Calling the Shots: How to Win in Football and Life by David Calling the Shots: How to Win in Football and Life by David

The book is well written, entertaining and easy to read. Great storytelling. One of the best autobiographies that I have read. Dein was a working-class Jewish lad from Temple Fortune in north London, his father a Leicester Square tobacconist and his mother the entrepreneurial founder of a Shepherds Bush food import business. His life has been built on relationships, smart calls, learning from mistakes and endless enthusiasm. Wenger says in the book’s foreword that Dein rang his doorbell every night to talk Arsenal. Kroenke seems one of the few who remained impervious to the Dein charm, using him as an introduction to the insular Arsenal board of the time and then siding with them against his former ally.

However, my favorite chapter was Catch Him If You Can. It shows David’s resilience and character when dealing with serious adversity. There's no doubt that Dein has been one of the most significant and influential figures in British football for over three decades - operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsene Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game.

Calling the Shots by David Dein | Hachette UK

Although much of it has been hinted at over the years it is fascinating to read of the growing rift between Dein on one side and on the other, Fiszman, Peter Hill-Wood, the late former chairman, and Keith Edelman, then managing director. Dein and his wife Barbara were “ostracised” on away trips in Europe. He believed there was jealousy at his profile as the corporate face of Arsenal. Most of all there was disharmony on how they would fund a new stadium. Now sanctioned in the aftermath of Russia’s illegal invasion of Ukraine, Usmanov – often referred to as Putin’s favourite oligarch – would have been a disastrous owner for Arsenal had he been able to gain control. Did Dein make a mistake in selling to him? “Not at the time,” he says. “We are all clever with hindsight. You are looking now. When I sold my shares in 2007, I gave Kroenke first option. He was my preferred buyer. Quite frankly he didn’t offer me what I thought the shares were worth. He openly said to me ‘If you think you can do better you must do so, David’. I said, ‘Okay fine’. The next thing is Usmanov appeared. You don't have to be an Arsenal or football fan to understand and learn from the story arc of the book. There’s no doubt that Dein has been one of the most significant and influential figures in British football for over three decades – operating at club and international level. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind – along with Arsène Wenger – in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. Connected to the most senior figures across the global game as a friend, rival, advisor, and collaborator, Dein has been central to major turning points in the game. According to Campomar, Calling the Shots is an incisive analysis of football past, present and future and promises to be revelatory in its detailed disclosure of what went on behind the scenes at Arsenal and the Premier League.

David’s strengths are that he is passionate, loyal, a visionary, and willing to take risks as well as sees the best in people and that opportunities accompany change. It eventually led him to Kroenke, whom Hill-Wood would first haughtily dismiss and then later sell all his remaining shares. So too did the other key stakeholders in the board, including Lady Nina Bracewell-Smith, handing Kroenke control and eventually the leverage to get Usmanov’s shares too. On Kroenke, Dein is withering. He writes in “Calling the Shots” that he had thought Kroenke would have been a bigger investor in the club. He says that Arsenal is just part of Kroenke’s portfolio and not his whole life. But there is also a sadness for Dein that it ended so abruptly in 2007 and the Wenger era never recovered. He describes Wenger’s exit in 2017 in the book as “a knifing”. He says that the Frenchman was never offered another role at the club. When I point out that similar arrangements rarely ended well with great managers of the past at other clubs, he immediately offers the reasons why it would have worked. I became leas interested in the book when it dwelt at length with his involvement with international football and prisons.