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Company of One: Why Staying Small is the Next Big Thing for Business

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This, of course, means more work time for you, and that defeats the whole purpose of starting a company. After all, what’s the point of earning millions if have no time to spend it on the things you like? However, since you’re not aiming high—and don’t want to build a big million-dollar company—you’re freer to find precisely the right people to be your customers. Empathy makes your customers feel you care about making them happy more than you care about making a sale. Starting a Company of One Places that allow their employees complete freedom/independence in how/when their work as long as. the results benefit the company. Jarvis says that if the growth of your company means making sacrifices, it should be unacceptable to you, it means that your company has reached the limit of growth.

Envy is a big driver behind wanting to grow. But if analysed properly, can use it as a guide of what we really care about. 3. What's Required to Lead? If you’re thinking about opening a restaurant, you’re thinking wrong. Think about the core idea of restaurants – feeding people. Do you want to run a restaurant or do you want to make people feel good when they eat your dishes?

Working more may mean you acquire more customers. At that point, you’ll need to spend more time on tasks like customer service to satisfy this greater customer volume. You’ll have to hire more workers to meet that demand. This will effectively eliminate your company-of-one status. In the book "Zero to One", the author Peter Thiel gives the following tip: when there is competition, companies do not have power over the market. Therefore, they must sell their products at the market-regulated price, or they will be massacred by the competition. When you stop the monopoly, you are the one who dictates the rules.

A company of one is small, which makes these micro-businesses extremely agile. As a result, they can often adapt rapidly to changing realities and have a consistent sense of purpose. Another benefit of this agility is less bureaucracy. For example, you don’t have to run your decisions by a board of executives or shareholders.

In other words, instead of trying to turn your passion into a form of work, focus on identifying and developing marketable skills. Allow your passion to come in the form of work, results and development. Overview: Focus on a specific audience and find your niche Deliberately putting upper bounds on goals allows you to build safety margins and have sustained growth rather than crazy short-term growth. This turned out to be Tom’s best career move,” writes Jarvis, “both emotionally and, surprisingly, financially.”

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