Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

Product Information

This article was co-authored by Lindsay Yoshitomi. Lindsay Yoshitomi is the nail artist behind the blog, Lacquered Lawyer. She was featured as one of Nail It! magazine’s “Bloggers You Should Know,” and has been on the cover of Nail Art Gallery Magazine. She has been practicing nail art for over 15 years. A nourishing blend of vitamin E and sweet almond oil that is specially formulated to target dry, brittle nails and rough cuticles. Cutex (American and Puerto-Rican) sold to GTCR Golder Rauner II, LLC, a private equity investment firm and becomes part of Prestige Brands. This cuticle treatment from Sundari boasts a handful of unique, all-natural ingredients. Neem extract, an essential part of collagen with antibacterial properties, helps promote nail growth and fend off infection, while Triphala and alma extract soften tough skin and provide lasting hydration.

Then a touch of Cutex Nail White—a soft, white cream which removes all discolorations from underneath the nails. Most cuticle oils have a small trace of acetate, so if your skin is easily irritated, be sure to read over all the ingredients,” adds Gregory Littley, co-founder of natural nail color brand PÄRDĒ Beauty. Cutex Cuticle Remover:“An ideal cuticle remover. This excellent preparation which is absolutely harmless, removes ragged and surplus cuticle without cutting.” Northam Warren also regularly updated its nail polishes and added new lines. Starting with Cutex Nail Brilliance (1947) containing ‘enamelon’ in eight shades, the company then added Cutex Pearl Brilliance (1950) and Cutex Chip-Pruf (1953). In 1957, the polishes were also reformulated to help reduce sedimentation, create a more uniform colour, give greater lustre to pearl forms and generally improve wear. Beginning in 1938, Northam Warren also paid a number of French designers to endorse some of these shades in the hope that this would link Cutex shades with Paris fashions and give them a greater cachet.Arch Equity Partners, investment group acquired Cutex (American and Puerto-Rican) and placed it under a new business name, Cutex Brands. L’Occitane’s beloved cuticle oil may be simple, but it is mighty. With a blend of shea butter, almond oil, castor oil, and avocado oil, it’s deeply hydrating and leaves nail beds nourished and soft. The brush tip applicator makes it easy to apply the cuticle oil with no mess or wasted time. Plus, it smells absolutely heavenly. Quality is another important element when shopping for a new product, particularly if you’re looking for products like Manicure and pedicure tools. However it’s really worth setting your expectations and needs right up-front so that you’re not expecting the world’s best quality products from the cheapest products in the range. As customers became more familiar with the product, the tone of Cutex advertising shifted from educational towards messages about the importance of having well-manicured hands, followed by product endorsements from actresses and society women, a tactic J. Walter Thompson also used to promote Pond’s. In 1941, Cutex also redesigned its nail polish bottles. Copying an idea of Dura-Gloss it capped the bottles with a top that had the shade of the polish inserted into it.

Above: 1938 Designer endorsements from Elsa Schiaparelli (1890-1973), Alix Barton (1903-1993), Lucien Lelong (1889-1958) and Jeanne Lanvin (1867-1946). In addition, Cutex reformulated its liquid nail polish in 1936. The new recipe, which took longer to dry but wore longer, was advertised as Cutex Salon Type Polish, probably to give the impression that the product was used by professionals in the hope that this would help counter Revlon’s growing domination of manicure salons. The new polish was incorporated into a new manicure routine. Cutex Polish Kit containing Cutex Liquid Polish and the new Cutex Polish Remover added to the line that year. The bottles now appear to incorporate brushes built into the lid. Above: 1953 Counter display for Cutex Red Hot ’n Blue shade promotion with non-competitive product tie-ins: Chlorodent Toothpaste, Lady Esther Four Purpose Cream, Lilt Home Permanent, Maybelline Make-up, Pacquin’s Silk ’n Satin Lotion, and Prell Radiant Shampoo. Chesebrough-Pond’sCuccio’s professional-grade cuticle oil is used in salons around the world, and it’s easy to see why. Safflower oil, honey, vitamin E, and lactic acid work together to soothe and refresh skin and nails, offering moisture that lasts. It also comes in a whopping 2.5-ounce bottle, the biggest cuticle oil we’ve found, so it will last a long time. Cutex also generated interest in the liquid polish by altering the manicure instructions that came with its other products so that they now included the use of the liquid polish. The example below is from 1926. Revlon’s sales strategy targeted salon manicurist, much as Cutex had done years before, and then moved into department stores and better drug stores in the prestigious end of the retail market. By the late 1930s, through its innovative marketing campaigns and by restricting its sales to department stores, better drug stores and manicure establishments, Revlon was rapidly achieving a glamorous and fashionable status with a wide shade range. OPI’s cuticle oil may be an oldie, but let us tell you, it’s still very much a goodie. Formulated with rich ingredients, like avocado, grapeseed, and sunflower oils, it’s super replenishing and soothing for nails and cuticles. The dropper is easy to use, but we found it to be slightly less than neat. It often left a little residue, so we would suggest using this oil at night rather than during the day. In 1911, Northam Warren began selling Cutex, a liquid preparation that removed dead cuticle tissue without the need for cutting – hence the name ‘Cut-ex’. Northam Warren was not the first person to sell a product like this; for example, Miller’s Cutic-Off –“No knife, pain, infection or acids”– had been on sale from 1909 at the latest.